Our visual experiences need to have a logical structure in order for us to understand them. However, if an image is chaotic, the viewer may not be able to understand it, and it too will be dismissed. If an image is visually boring, the viewer will not be engaged, and the design, along with the brand it represents, will be forgotten. The human brain seeks a visually balanced experience. Tertiary Colors comprise the final category, and these are formed by mixing a primary and a secondary color, giving the color a two word name such as yellow-orange and blue-green. These colors are green, orange, and purple.

The next category is secondary colors, which are formed by mixing the primary colors. There are three primary colors, red, blue, and yellow. These are the colors or pigments from which all other colors are derived. First, the wheel is broken into the primary colors. In traditional color theory, there are three categories of color based on the color wheel. While a multitude of variations exist today, Sir Isaac Newton created the first circular diagram of colors in 1666. Choosing the right color scheme could perhaps make a huge difference in the ultimate appearance of your design, but how do you know which colors to choose when you create your own logo? Well, color harmony is a major factor for you to consider, and this quick introduction will make it easy to understand. No doubt most of us can agree that color is a key component of logo design.

Simple harmony in art